I worked at Shoedazzle as a UI Designer from late 2011 - 2013. I was continually making improvements to the site in support of the Product team. In 2013 we faced a challenge; a couple years prior Shoedazzle had abandoned the subscription model and business was on the decline as a result. We decided to bring it back in the form of a VIP membership where users could opt-in and receive perks that standard members don't. In doing so, we found it long overdue to redesign our site to skew as more on trend. Below are all of the pages that I designed. Props to our photo team for making us truly dazzling!



Photo Art Direction