Hydro Kitty is a business I formed after searching for CBD skincare brands online and quickly finding that there wasn't a website where you could browse a quality selection of these products. CBD is the non-psychoactive, legal and highly nourishing cannabinoid found in Cannabis/hemp. When applied to the skin, it plays nicely with the endocannabinoid system to unleash a variety of benefits.
In doing this challenging side project, I've learned a lot of new skills. I've merchandised a boutique for the first time and secured great relationships with vendors who are apprehensive of where their products are sold, yet eager to have a fun new outlet. I've gone through trials and errors of obtaining product market fit while building a strong brand style. I also get to flex my creative muscles in ways that I don't often do working as a UX designer by doing things like product photography and writing blogs educating people on the benefits of these products.